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Why Your Business Needs Facebook Fans

Archive for July, 2011

Why Your Business Needs Facebook Fans

Posted on: July 26th, 2011 by Access Computer Technology

The Single Most Powerful Reason To Get Facebook Fans
By Jon Rognerud (jonrognerud.com)

The number one reason for Facebook Fans Revealed
Lots of materials emerging on Facebook every day now. It’s exciting.

From setting up a new profile, optimization of Facebook for search engines (SEO), adding pictures, videos and how to communicate with your fans and ‘likers’. This also includes basic human (one-to-one) communication strategies, how to elicit better/more responses from your audience, how and where to share personal and business-centric information, tools to help you structure an optimal Facebook experience for yourself and others.

Of course, a profile is only part of the journey to Facebook success (defined broadly) for business success. You must also seriously take a look at how to setup and manage fan pages, including different ways to drive traffic there. That of course include paid advertising as well. It’s not uncommon to get traffic for 1c these days, depending on skill-level and marketplace positioning. Some markets, and in the B2B marketplaces, you may apply more of the ninja-like approach, but it’s still doable. Imagine targeting a specific company and/or officers.

However, everybody is focused on getting fans. That’s good, but do you really know why you need fans? What’s the most important reason to get fans to YOUR Facebook world?

It is clear that that while there are pros already doing well with Facebook, the vast majority does not. Different, valuable training programs are becoming available, but this will not useful if you don’t understand the reasons for doing it.

In a sense, it’s back to basics: have a plan in place, and don’t think of traffic or efforts as a one-time event.

Here are the common reasons for receiving Facebook likes/fans:

1) Social Credibility
If people come to your page, and many others have liked the page before them. They have a reason to do the same. It’s social proof. Testimonials and validation is key. People are real. You can see if your friend is a friend too – it’s like “hey, Bill has been here, I better do it too”…

2) Free Status Messages
When you post a message, it goes across the network of friends – and those impressions are free. You might pay for 20,000 impressions at $10.00 normally, but you get it for no cost (except your time). You can obviously scale this up. You get the idea. That’s exciting, but that’s not all.

3) Viral Marketing
People that get excited to share things on their own accord, and with their messages, URLs and pictures, and can be very compelling from both a Facebook and user experience. Things can move very fast.

These 3 above are great reasons, but still not the most important.

THE number one reason to get Facebook Fans:
When somebody fans your page – you can target them with a specific ad that reminds them that you are in business. Any time! And for a very low cost! They are already in your circle of “trust”, so to speak.

So, you get the benefit of hyper-targeting and the ability to display low cost ads, change messages (on pages) for events, seasons, special promotions, helpful training, etc. Imagine having 15-20,000 ads being shown for less than 10 bucks (marketplace and ninja-skills depending).

Facebook and Skype Team Up for Video Chat

Posted on: July 6th, 2011 by Access Computer Technology

I just had my first Facebook video chat. Think Skype inside the Facebook platform with your friends who are already connected to you on Facebook.

Google should take note that anyone who is on Facebook already and has a video camera, microphone and speakers hooked up can use Facebook Video Chat. That’s right, no invitations are needed.

This was just announced this afternoon via a joint press conference from Skype and Facebook. Here’s what William Fenton had to say about the new Facebook Video Chat on PC Magazine’s site:

Watch out Google+, the original social networking goliath isn’t about to get KO’d by some circles, hangouts, and sparks. Today Facebook announced asmarter sidebar, group chat, and integrated video conferencing. Some of it’s available today, and some of it’s on layaway—that is, unless you know how to join early. Here’s what you need to know about today’s announcements.

Smarter Sidebar and Group Chat
Last winter Facebook rolled out a new unified Message system that threaded together messages, chats, texts, and emails. Today they’re making itsmarter. You already have a sidebar that features your most frequent chat buddies; now it’ll scale to size of your browser window.

The other addition is group chat. When it comes to planning your next happy hour, Facebook won’t keep you thirsty. You can start with a conversation with one friend and bring more pals into the mix by clicking “Add Friends to Chat.” Facebook even archives the entire multi-threaded conversation in Messages.

Video Conferencing
We think Skype is great, but it’s only as useful as it is accessible. After Skype added some Facebook smarts to its popular video conferencing service, Facebook is repaying the favor by integrating Skype video calling directly into its Chat. This means that you have all your friends (or at least 750 million of them) corralled into one place. Because it’s built into Chat, the process is simple: Just as you’d initiate a new chat, click a friend’s name; when the window appears, click the new camera icon to initiate a video call. Of course, like any good announcement, it’s not available yet. However—and this is a big however—if you click over to this link you can get it now, though you will have to run a quick installer when you launch that first video conference.

Blogger and Picassa to Be Retired by Google

Posted on: July 6th, 2011 by Access Computer Technology

Ben Parr, writing for Mashable, explains that Google will retired its acquisitions of Blogger and Picassa and roll those features into Google+:

Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.

The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.

Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.

The move isn’t without precedent; Google acquired JotSpot in 2006 and rebranded it as Google Sites in 2008. In 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voice in 2009

Picasa and Blogger were also Google acquisitions, although both companies have been part of the Google empire for far longer. Picasa was acquired in 2004 and Blogger (co-founded by Evan Williams of Twitter) was acquired in 2003 and is one of the top 10 most visited websites in the world. Although the rebranding could upset some existing customers, it also gives Google the ability to completely integrate both services into Google+.

The transition from Picasa and Blogger to Google Photos and Google Blogs will occur “in a month to a month and a half,” we’ve been told. The date aligns with the likely public launch of Google+. Mashable has been told to expect the public debut of Google+ on or before July 31. The date is important because it’s the day all private Google Profiles will be deleted.

We believe Google doesn’t want to have private profiles after the public Google+ launch. Instead, the company is likely to encourage users who want more privacy to use Circles to curate their friend groups.

The brand unification effort will be the largest in company history — it’s never renamed a property as large as Blogger. The popular blog creation service has been receiving a lot of extra love recently. In March, Google announced that Blogger would receive a major overhaul. We doubt many people expected that the overhaul would include a rebranding, though.

Google+ makes perfect sense for Blogger and Picasa — they are both social products that improve as more people use them. It’s important to note that Google+ already has a photos feature, a product that we believe utilizes Picasa technology. It’s also important to note that Google+’s photo feature has no Picasa branding of any kind.

We’ve reached out to Google for comment but have not yet heard back.

Should Google Bring Google+ Out of Invite Only Stage?

Posted on: July 6th, 2011 by Access Computer Technology

When it comes to rolling out the next killer app, beta testing is one thing. There are many apps that remain in beta for a while until the company can iron out all the kinks and be notified of the bugs. Google’s Gmail was in beta for years. But Google’s process of rolling out new apps with invitations doesn’t work.

Remember when you needed an invite to get Google Wave? People were excited about Google Wave until they received their invite and saw what a failure it was. Now, Google is requiring an invite to be part of Google+. It’s a bad process. They should open it up to everyone, but keep it in beta.

PC Magazine’s Lance Ulanoff agrees. He writes, “Google+ will not become the social network it wants to be until Google lets everybody in. Open the doors, Google. Take the heat. It’s going to take some time to reach three quarters of a billion users. Google+ is only a week old, but I’m now on record demanding that the search engine giant open this remarkably polished social-networking playground to the masses.”

Continue reading Lance’s article here.

Small Businesses and Online Marketing

Posted on: July 5th, 2011 by Access Computer Technology

American Express Open recently conducted a Small Business Search Marketing Survey for small businesses using online marketing. We found this survey from American Express Open very interesting. Here are some of the results from the survey that were reprinted in this month’s Costco Connection magazine:

More than half of small business owners say they need help with search engine marketing.

Fifty-six percent of small businesses who will spend on search or social media advertising in 2011 indicate they will need help with some aspect of the campaigns, according to the American Express OPEN Small Business Search Marketing Survey, a survey of small business owners utilizing some type of online marketing for their business. Despite their need for assistance, only 25 percent are using search engine marketing (SEM) tools to manage their campaigns.

Search engine campaign management is generally handled internally (73%), with almost half of respondents indicating that they do it themselves (47%). One-in-five (22%) indicated that they have a staff member that handles SEM in addition to other responsibilities.

Three-quarters of small businesses plan to add some form of online marketing in 2011. Roughly three-in-ten will add a company website (36%) or social media strategy (29%). About one-in-five plan to add search engine optimization strategies (23%), mass email campaigns (22%) or search advertising campaigns (16%).

The most common online marketing techniques currently being utilized by small businesses are a company website (86%) followed by social media (44%). One-in-five (21%) small businesses report they are utilizing search advertising.

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