LinkedIn Apply Button for Your Website

Archive for September, 2011

LinkedIn Apply Button for Your Website

Posted on: September 28th, 2011 by Access Computer Technology

Last July, LinkedIn, the world’s largest professional network on the Internet, released a new plugin that enables job seekers to easily submit their LinkedIn profile for job opportunities on an employer’s website. It’s only been three months, but we’ve noticed that many businesses are not taking advantage of this button. And they should.

By clicking the new Apply with LinkedIn button on a company’s website, consumers and companies alike will be able to find more opportunities, candidates and insights that will ultimately help them land them their dream job or dream candidate.

“Apply with LinkedIn provides an easy way for job seekers to put their best foot forward when applying for new opportunities and demonstrates a confidence in their professional identity and brand which showcases their acquired skills, experiences and professional connections,” said Deep Nishar, SVP of products and user experience at LinkedIn. “Companies also gain access to one of the most qualified and coveted talent pools of more than 100 million LinkedIn professionals around the world.”

When job applicants click the Apply with LinkedIn button, they will have the opportunity to edit their profile before submitting or they can go directly to the one-click “Submit Application” button, which will automatically send the candidate’s public LinkedIn profile data to the employer or pre-populate the employer’s online employment application. Applicants receive immediate confirmation of their submission and will be prompted with professional connections that they can contact to increase their chances of getting hired at the company. Job candidates will also be able to manage any job submissions using the Apply with LinkedIn button when they go to their LinkedIn.com “Saved Jobs” tab to allow for added efficiency and organization in their job search.

Many companies are posting help wanted information on their websites, but neglecting to add the Apply plugin from LinkedIn. We’re not sure why because it’s free and it works. Try it!

The “Apply” with LinkedIn plugin can be downloaded here.

Who Moved My Cheese? – Facebook Changes Again

Posted on: September 21st, 2011 by Access Computer Technology

This morning I was thinking about Who Moved My Cheese, Spencer Johnson’s book about dealing with change. Once again, Facebook has made changes to its platform (and it appears the changes are coming fast and furious these days).

At a networking meeting this morning, a number of people approached me and exclaimed something to the extent of “isn’t it horrible what Facebook has done.” Their visible shock and worried tone would have led me to believe that Facebook now made it mandatory for all users to be subscribed to “Nazi Lovers Who Hurt Cute Dogs” Page. In actuality, all Facebook did was move some things around and change what users see when they first log in to the site. Nothing too drastic there. Last week’s “shocking” change was changing the default on email notifications. People revolted even though the setting can easily be changed back.

People don’t like having their cheese moved. It’s disconcerting once you get used to knowing where your cheese is all the time. However, people should take these Facebook updates in stride. As history has demonstrated, Facebook makes changes to its look and feel and people get upset. After a few weeks they are accustomed to the changes and all is well in the world once again. These updates that Facebook makes are not knee jerk reactions and they certainly are not because some summer intern at the company thought it would be cool to change where the news feed is located on the page. These are calculated updates and tweaks to the platform that are done for a reason. You might like some at first and feel frustrated with others. Ultimately, we will all get used to the changes and the site will be better for it.

One change that I have already embraced is the birthday update. Instead of going to each birthday celebrant’s page separately, one can now click the birthday gift icon and leave a birthday greeting to all celebrants at once. That is a time-saving tool that came about because Facebook recognized the culture of birthday greetings on the site.

Remember, Facebook is a free service to 800 million users worldwide. We pay for our account by allowing advertising. The company has a right to tinker with the look of the site in order to keep us dialed in longer so our eyes glance at more of their paid advertising. Not all of their changes are going to be positive, but for the most part we will learn to adapt. After all, this is still a very young company that is creating the best practices in the field of social networking. Rather than creating (or joining) Facebook groups named “I hate Facebook’s changes” and “Facebook changes too much”, try to familiarize yourself with the new layout.

Here is the blog post from Facebook’s Mark Tonkelowitz explaining the recent site updates.

When you visit Facebook, you should see the things you’re most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a newSubscribe button to help you see more of what you care about, and less of what you don’t.

But it’s not just the people you hear from that make your News Feed interesting. It also matters how much you visit Facebook. If you haven’t returned in a week, you may want to see a summary of top stories first. If you’ve already visited several times that day, you probably care more about recent news.

Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook.

News Feed: See What Matters at the Top

When you pick up a newspaper after not reading it for a week, the front page quickly clues you into the most interesting stories. In the past, News Feed hasn’t worked like that.  Updates slide down in chronological order so it’s tough to zero in on what matters most.

Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner.

If you check Facebook more frequently, you’ll see the most recent stories first. Photos will also be bigger and easier to enjoy while you’re scrolling through.

Ticker: Join Friends in Real-Time

News Feed often has a time lag. Usually when you’re on Facebook, a lot of your friends are too. Until now, there hasn’t been an easy way to see and chat with your friends about photos, articles, and other things they’re posting in real-time. The new ticker helps you do just that.

Ticker shows you the same stuff you were already seeing on Facebook, but it brings your conversations to life by displaying updates instantaneously. Now when a friend comments, asks a question or shares something like a check in, you’ll be able to join the conversation right away. Click on anything in ticker to see the full story and chime in – without losing your place.

If you have a wider screen, slide the grey bar between ticker and chat up or down to adjust how many updates you see at a time. To control who can see your updates anywhere on Facebook, including in ticker and News Feed, adjust your sharing control or apps settings.

Google Buys Zagat Restaurant Ratings Company

Posted on: September 8th, 2011 by Access Computer Technology

Google has just bought Zagat, the internationally known restaurant ratings company. On the NY Times‘ Deal Book blog, Michael J. De La Merced filed this report:

Google has agreed to buy Zagat, the guide to restaurants around the country, in an effort by the search giant to expand its local offerings.

Terms of the transaction, including price, were not disclosed. Tim and Nina Zagat, the husband-and-wife team behind the company, said they planned to remain involved in the business as co-chairs.

Known for its 30-point scale and its quote-laden reviews, Zagat has grown from a two-page typed list to a global empire with millions of loyal readers and reviewers happy to rave about their favorite restaurants and bars.

Letter from Nina and Tim Zagat
But the company has faced several challenges in recent years, notably a slew of Internet-based competitors that provide an alternate outlet for restaurant reviews. Zagat (pronounced zuh-GAHT) has responded by partnering with a number of online players, including Facebook, Foursquare and, yes, Google.

A little over three years ago, Zagat put itself up for sale and hired Goldman Sachs as an adviser. It wrapped up that effort six months later after running into difficulties in the sales process.

In a blog post, Marissa Mayer, Google’s top executive for local and location services, wrote that Zagat would become the cornerstone for the search giant’s local offerings.

“Their iconic pocket-sized guides with paragraphs summarizing and ’snippeting’ sentiment were ‘mobile’ before ‘mobile’ involved electronics,” she wrote.

She had more to say on Twitter in verse form, writing:

Delightful deal done
Zagat and Google now one
foodies have more fun!

For their part, the Zagats wrote in a letter on their company Web site, “We couldn’t be happier to see our baby placed into such good hands and are looking forward to being Googlers in the years ahead.”

More cheekily, Zagat scored the deal a perfect 30 on its Web site.

Zagat was advised by the Peter J. Solomon Company and Allen & Company.

Analytics and Insights for Personal Facebook Profiles

Posted on: September 7th, 2011 by Access Computer Technology

We do a lot of research on the analytics of Facebook pages by reviewing the Insights section that Facebook provides. But we were thinking… wouldn’t it be great if Facebook provided Insights for personal Facebook profiles too?

As we looked around the Web to see if any third parties were offering such analytics or if Facebook was hinting at a future announcement about personal Facebook profile analytics, we came across this interesting blog post. Kevin Warhouse of StringCan Interactive blogged about this exact innovation. Here’s what Kevin had to say:

Facebook Insights and Analytics are a fantastic tool for businesses and brands using social media to engage with fans. They provide great insight into how users interact with your page and can help indicate what content is best received. While there is no doubt how powerful these tools are for businesses, wouldn’t it be great to see these same resources available to personal profiles on Facebook?

In a previous post I have covered the many tools within Facebook Insights that can help you set goals and measure them for your business page. I think that the majority of these tools such as Inline Insights, Page Views, and Demographics also have great potential value for personal accounts. Wouldn’t you like to know more about your friends and followers as a whole and be able to better determine which content you post from your personal account is best received?

Often it seems that my friends on Facebook will read links or watch videos that I post and not comment on them. It would be interesting to see what content is really preferred despite what the comments and likes may say. If I was able to see information about how each status update, picture, or link was interacted with I would know what my friends are most interested in me sharing.

In the days before Facebook had taken off to be the social sharing center it is today, MySpace used similar personal analytic metrics that allowed users to see how many views they had received on their profile or pictures. While Facebook does not currently offer any sort of personal analytics like this, the desire from users is certainly still alive. There are already many successful third party apps and websites that can calculate certain metrics such as who your most active friends are and what your friends demographics look like. These apps and websites stand as a clear sign to me that Facebook users are interested in having access to this kind of data on their personal profiles.

Facebook is all about connecting people and allowing them to share the things that are important to them, but recently they have taken a turn towards creating a more valuable and customized experience for users. By monitoring activity and spotlighting the content that individual users are most interested in and find most relevant, Facebook has created a more personalized environment for people to be social. Facebook already has algorithms in place to calculate top news for each individual user based on the amount of likes and comments you post on your friends updates. I think there is a great possibility that moving forward this will be taken to the next level by integrating the users total interaction with pages beyond just likes and comments.

It really would be helpful to know just how active ones Facebook profile was and the type of interaction taking place on the profile. Imagine how we could use that type of analytical information.

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