Putting Social Media to Work in the Health Care Industry

Archive for July, 2012

Putting Social Media to Work in the Health Care Industry

Posted on: July 20th, 2012 by Access Computer Technology

Guest post by Atara Lakritz, an intern in Access Computer’s summer internship program

Facebook is expected to pass the 1 billion user mark by mid-August of this year (the 12th, to be exact). Twitter users hit 100 million active users earlier this year. With each passing day, social media websites of all kinds are only gaining in popularity. Those users will always seek medical advice in one form or another.

Especially in the US, the doctor-patient relationship is of pressing value. So why not utilize social media to further the influence and important role doctors play in the lives of their patients? Access Computer specializes in social media marketing for Metro Detroit’s local medical community. While many physicians and dentists once thought Facebook and Twitter wouldn’t be able to help their practices, they now see the light. Contact Access today to learn how social media can help your medical or dental practice.

I recently read an interesting article about how more doctors are taking advantage of social media. Pamela Lewis Dolan at amednews writes:

Through social media, physicians can gain insight into what patients are willing to do to improve their health and what obstacles stand in their way, Kevin Abramson said in the PwC report. He is director of marketing planning for OptumHealth, a health management solutions company that is a subsidiary of UnitedHealth Group.

Chris Keating, a physical therapist who manages social media activities for Strive Physical Therapy and Sports Rehabilitation in New Jersey, said Strive’s social media activities give him an outlet to find out what services and events interest people. When he posts photos of an event Strive held in the community, he’ll ask Facebook followers what events, such as screenings for certain medical conditions, they would like to see. It’s a way to get the information you want in a conversational way, he said.

61% of patients say they trust information posted by physicians on social media.
Jessica Logan, social media and online content specialist for the University of California, San Diego Health Sciences marketing and communications department, said she sees a lot of trends developing on Twitter that could indicate a need in the community. For example, she said she has seen a lot of discussion on ulcerative colitis. From a social media content perspective, she knows the community could benefit from her posting more information about that topic. From a business perspective, the conversations could help guide product or service development efforts.

Although a small physician practice might not have the manpower to manage social media efforts, they are at an advantage when it comes to acting on information due to the smaller number of people making decisions. While it would be difficult for a large institution like UC San Diego to institute a program or specialized service immediately, a small practice has that flexibility.

Jason Hwang, MD, an internist and executive director of health care at the Innosight Institute, a San Francisco-based research organization focusing on education and health care, said social media could provide a new way of tracking population health. Tracking health trends is becoming increasingly popular, as many practices move toward medical home and shared savings models. It also could identify “hot spots” for disease outbreaks.

“A hospital or health system could engage social media to see what their patients are talking about and subsequently target those hot spots with certain therapies or interventions,” he said.

Improve customer service
How a physician practice or hospital responds to negative comments and complaints can carry equal or more weight than positive consumer engagement, according to the PwC report. Unlike customer service issues brought to a practice’s attention in a survey, complaints made on social media can be addressed — and often remedied — immediately, because there is an outlet for a dialogue.

Even though specific details should be kept offline, practices can respond in public with an apology and offer to correct the situation so that others can see action being taken. Logan said when other social media users see that a problem is being handled right away, they come to realize that customer service is taken seriously. It also gives the practice a chance to know about situations immediately so they are remedied and not exacerbated by an upset patient.

Gather feedback on medications
Jared Rhoads, senior research analyst with CSC’s Global Institute for Emerging Healthcare Practices, said feedback on therapies is one of the most valuable uses for social media — and possibly one of the easiest to facilitate.

“If 10,000 people start talking about a side effect of a drug, it won’t be that hard to find that out,” he said.

Trends on Twitter sometimes indicate medical needs in the community. Monitoring Twitter buzz surrounding a certain drug, for example, would offer great insight into how patients are reacting to it. Not only is information on side effects useful, but information on therapies that are working well is valuable to physicians, he said. There may be insight about a therapy the physician hasn’t tried, or an alternative therapy he learns about through patient interactions on social media.”

As the social media explosion continues, an increasing number of medical professionals will look to the social networks of Facebook, Twitter and Google Plus to help them communicate with patience and bolster their practices.

Everything Is Social (Well, Almost Everything!)

Posted on: July 10th, 2012 by Access Computer Technology

We loved this post by SocialAppsHQ.

“Ultimately, all content, unless it is private communication, strives to be social. As a result, social media will be part of every business unit.” – Curtis Houglad, Social Media Thought Leader

As we all know, in just a short time social media has almost completely changed the face of online marketing. Social Media Marketing can enhance your company’s online visibility, strengthen relationships with your clients, and expand word-of-mouth advertising.

As Social Media has gained its popularity, it has now become the priority of every small & big brand. However, most of us are still confused!

We have put together core concepts that are basis of social. These concepts should give you ideas on how to think about social –

How to start thinking Social?

Think what motivates you to buy someone’s product and inculcate that into your own business to make your consumers feel good.

People like personalization – E.g. LinkedIn, Facebook have personalized their page with the features like search results, news feed, invite friends etc. You can do that too.

People like hanging out with other like minded people – Either converse directly with them or, be a conversation enabler between consumers. Hosting a discussion forum or, enabling users to create their own groups work well e.g. Facebook groups, Quora, Yahoo Answers and Groups are examples of creating a community has helped increase their reach.

Recognition always works – If you have users who contribute by going above and beyond, recognize them. E.g. SEOMoz Top Users, Top Fans app and other leader boards are very powerful in motivating customers.

We’re Living in a Wireless World

Posted on: July 3rd, 2012 by Access Computer Technology

Welcome to the summer of 2012. Wow, things sure have changed since 1997, back when dial-up was king and 256 megabytes was more than enough. But things are different now; we have a lot of computers in our everyday life. We have smart phones in our pockets, iPads and more! What’s even crazier is that we found a way to connect all these computers together with wireless networks.

But what happens when your wireless network isn’t protected? People can access your computers and smart phones without your knowledge, putting viruses and malware that steal your personal information.
Access Computer is here to help you out! Using the latest and most up to date security systems to ensure that your personal computers are safe foreign intruders. We will build your network to keep intruders and your family safe. We protect your network with WPA2 High Profile Network Protection. Keep your computers and your important documents safe with Access.


How Wireless Works

Most people have a wireless connection set up by their cable company or Geek Squad. Many people don’t even know what all the boxes are that make their computer connect to the internet, there are 3 main components. The first is the modem, or the little black box that your cable wire plugs into. This is the main gateway to the internet, everything that you search for must go through this box. Usually its provided by your cable company, most  of the time it will be set up and forgotten.

The second device is your router, the device that broadcasts the wireless signal to your house. These devices will usually have antennas and plugs into your modem. Your router is where the protection happens, all the  security Access Computer puts on your network happens here. We’ll ensure that your network has the strongest security to prevent people from connecting to your network without your permission The last part of your network is your computer, iPad, smart phone, or other devices. These devices can communicate to each other through this network, sharing files and music. Systems like Airplay and Media Center work with this concept.


What’s the Difference Between Wireless G/B/N

When you were buying a router last you may have noticed something on the box that looked like “Wireless G Compatible”

An international wireless standard organization creates different standards for every incremental update Wireless Technology gets. Wireless N is currently the newest and faster wireless standard, all new computers bought in the last 5 years will be compatible with Wireless N. Wireless G and Wireless B are slightly slower and will not be able to handle more than 10 devices on the network at once.

Access Computer Technology highly suggests that you upgrade your router to Wireless N Technology for the best network performance. Access of course will also happily set up your new router and protect it with the highest security.

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