248-535-7090

 

LinkedIn Apply Button for Your Website

Archive for the ‘Interesting’ Category

LinkedIn Apply Button for Your Website

Posted on: September 28th, 2011 by Access Computer Technology

Last July, LinkedIn, the world’s largest professional network on the Internet, released a new plugin that enables job seekers to easily submit their LinkedIn profile for job opportunities on an employer’s website. It’s only been three months, but we’ve noticed that many businesses are not taking advantage of this button. And they should.

By clicking the new Apply with LinkedIn button on a company’s website, consumers and companies alike will be able to find more opportunities, candidates and insights that will ultimately help them land them their dream job or dream candidate.

“Apply with LinkedIn provides an easy way for job seekers to put their best foot forward when applying for new opportunities and demonstrates a confidence in their professional identity and brand which showcases their acquired skills, experiences and professional connections,” said Deep Nishar, SVP of products and user experience at LinkedIn. “Companies also gain access to one of the most qualified and coveted talent pools of more than 100 million LinkedIn professionals around the world.”

When job applicants click the Apply with LinkedIn button, they will have the opportunity to edit their profile before submitting or they can go directly to the one-click “Submit Application” button, which will automatically send the candidate’s public LinkedIn profile data to the employer or pre-populate the employer’s online employment application. Applicants receive immediate confirmation of their submission and will be prompted with professional connections that they can contact to increase their chances of getting hired at the company. Job candidates will also be able to manage any job submissions using the Apply with LinkedIn button when they go to their LinkedIn.com “Saved Jobs” tab to allow for added efficiency and organization in their job search.

Many companies are posting help wanted information on their websites, but neglecting to add the Apply plugin from LinkedIn. We’re not sure why because it’s free and it works. Try it!

The “Apply” with LinkedIn plugin can be downloaded here.

Analytics and Insights for Personal Facebook Profiles

Posted on: September 7th, 2011 by Access Computer Technology

We do a lot of research on the analytics of Facebook pages by reviewing the Insights section that Facebook provides. But we were thinking… wouldn’t it be great if Facebook provided Insights for personal Facebook profiles too?

As we looked around the Web to see if any third parties were offering such analytics or if Facebook was hinting at a future announcement about personal Facebook profile analytics, we came across this interesting blog post. Kevin Warhouse of StringCan Interactive blogged about this exact innovation. Here’s what Kevin had to say:

Facebook Insights and Analytics are a fantastic tool for businesses and brands using social media to engage with fans. They provide great insight into how users interact with your page and can help indicate what content is best received. While there is no doubt how powerful these tools are for businesses, wouldn’t it be great to see these same resources available to personal profiles on Facebook?

In a previous post I have covered the many tools within Facebook Insights that can help you set goals and measure them for your business page. I think that the majority of these tools such as Inline Insights, Page Views, and Demographics also have great potential value for personal accounts. Wouldn’t you like to know more about your friends and followers as a whole and be able to better determine which content you post from your personal account is best received?

Often it seems that my friends on Facebook will read links or watch videos that I post and not comment on them. It would be interesting to see what content is really preferred despite what the comments and likes may say. If I was able to see information about how each status update, picture, or link was interacted with I would know what my friends are most interested in me sharing.

In the days before Facebook had taken off to be the social sharing center it is today, MySpace used similar personal analytic metrics that allowed users to see how many views they had received on their profile or pictures. While Facebook does not currently offer any sort of personal analytics like this, the desire from users is certainly still alive. There are already many successful third party apps and websites that can calculate certain metrics such as who your most active friends are and what your friends demographics look like. These apps and websites stand as a clear sign to me that Facebook users are interested in having access to this kind of data on their personal profiles.

Facebook is all about connecting people and allowing them to share the things that are important to them, but recently they have taken a turn towards creating a more valuable and customized experience for users. By monitoring activity and spotlighting the content that individual users are most interested in and find most relevant, Facebook has created a more personalized environment for people to be social. Facebook already has algorithms in place to calculate top news for each individual user based on the amount of likes and comments you post on your friends updates. I think there is a great possibility that moving forward this will be taken to the next level by integrating the users total interaction with pages beyond just likes and comments.

It really would be helpful to know just how active ones Facebook profile was and the type of interaction taking place on the profile. Imagine how we could use that type of analytical information.

Facebook Updates Privacy Settings (Again)

Posted on: August 24th, 2011 by Access Computer Technology

Once again Facebook is changing its privacy settings and options. In a blog post yesterday Facebook’s Chris Cox laid out the changes, which include options when you detag yourself in a photo.

In an article in the Huffington Post, blogger Bianca Bokser surmised this all has something to do with Google+. She wrote: “Yet the latest update also appears to be a defensive move against Google+, a social networking service Google launched in July that has attempted to woo users away from Facebook by offering several unique privacy and sharing features. Facebook’s latest revamp underscores the increasing pressure the social networking site is facing from competitors and appears an attempt to assure users their personal data is safe with Facebook.”

Here’s Chris Cox’s blog post with screen shots:

Today we’re announcing a bunch of improvements that make it easier to share posts, photos, tags and other content with exactly the people you want. You have told us that “who can see this?” could be clearer across Facebook, so we have made changes to make this more visual and straightforward. The main change is moving most of your controls from a settings page to being inline, right next to the posts, photos and tags they affect. Plus there are several other updates here that will make it easier to understand who can see your stuff (or your friends’) in any context. Here’s what’s coming up, organized around two areas: what shows up on your profile, and what happens when you share something new.

On Your Profile

Your profile should feel like your home on the web – you should never feel like stuff appears there that you don’t want, and you should never wonder who sees what’s there. The profile is getting some new tools that give you clearer, more consistent controls over how photos and posts get added to it, and who can see everything that lives there.

Inline Profile Controls

Before: Most of the settings for stuff on your profile were a few clicks away on a series of settings pages.

Going Forward: Content on your profile, from your hometown to your latest photo album, will appear next to an icon and a drop-down menu. This inline menu lets you know who can see this part of your profile, and you can change it with one click.

A side benefit of moving most settings to inline controls is a much shorter and simpler Settings page.  A bunch of settings that were there previously have been moved directly inline, and a handful have been replaced or removed. (You can find more detail on the profile settings here:http://www.facebook.com/about/control)

Profile Tag Review

Before: Photos you were tagged in would show up on your profile as soon as you were tagged. One of the top requests we’ve heard is for the ability to approve these tags before they show up on your profile.

Going Forward: You can choose to use the new tool to approve or reject any photo or post you are tagged in before it’s visible to anyone else on your profile.

Content Tag Review

Before: Anyone who could see your photos or posts could add tags to them.

Going Forward: You have the option to review and approve or reject any tag someone tries to add to your photos and posts.

View Profile As…

Before: We heard you wanted to know what your profile looked like to others, but the tool for doing this was behind the scenes.

Going Forward: This tool is now on the top of your profile where it’s easier to access.

When You Share

 

In addition to the profile changes, it will now be more visually straightforward to understand and control who can see your posts at the time you share them. We’re also broadening the functionality of the sharing tool: now if you want to make your posts more expressive, we’ve made it simple to add location and tag the people you’re with.

Inline controls

 

Before: Controls for who could see your stuff on Facebook lived on a settings page a few clicks away.

Going Forward: The control for who can see each post will be right inline. For each audience, there is now an icon and label to help make it easier to understand and decide who you’re sharing with. Also, when you tag someone, the audience label will automatically update to show that the person tagged and their friends can see the post.

This dropdown menu will be expanding over time to include smaller groups of people you may want to share with, like co-workers, Friend Lists you’ve created, and Groups you’re a member of. These will make it easy to quickly select exactly the audience you want for any post.

If you’re posting to Facebook from a phone or app that does not yet support inline controls, your setting will be the same as it is today. You can change this with a new setting available on your privacy settings page. (For a guided tour of these new controls, go here:http://www.facebook.com/about/sharing)

Word Change: “Everyone” to “Public”

Before: You had the option to share a post with Everyone, which meant that anyone on the internet might be able to see it.

Going Forward: We are changing the name of this label from Everyone to Public so that the control is more descriptive of the behavior: anyone may see it, but not everyone will see it. This is just to make the setting more clear, and it’s just a language change.

Change Your Mind After You Post?

Before: Once you posted a status update, you couldn’t change who could see it.

Going Forward: Now you’ll be able to change who can see any post after the fact. If you accidentally posted something to the wrong group, or changed your mind, you can adjust it with the inline control at any time.

Tag Who You’re With, or What You Want to Talk About

Before: You could only tag someone if you were friends with them, and you could only tag a Page if you had liked it. This felt broken or awkward if you had a photo album of co-workers and had to become Facebook friends to tag them in the photos.

Going Forward: You can add tags of your friends or anyone else on Facebook. If you are ever tagged by a non-friend, it won’t appear on your profile unless you review and approve the post.

Tag Locations in Posts

Before: You could only “check in” to locations using the Places feature on a smart phone.

Going Forward: Now you can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post. Of course, you can always choose not to add location at all.

As a part of this, we are phasing out the mobile-only Places feature. Settings associated with it are also being phased out or removed. (You can read more about how location works and settings affected here: http://www.facebook.com/about/location)

Remove Tags or Content from Facebook

Before: When we asked, people had different ideas of what removing a tag actually did, and different motivations for wanting to remove them.

Going Forward: Your options for removing tags or content on Facebook are presented more clearly. Your options are: removing from your profile, removing the tag itself, messaging the photo owner or tagger, and requesting the content get taken down. (More details on tagging can be found here: http://www.facebook.com/about/tagging)

These changes will start to roll out in the coming days. When they reach you, you’ll see a prompt for a tour that walks you through these new features from your homepage. In the meantime, you can read more about the upcoming changes from the links throughout this post. We’ll look forward to your feedback on all of this.

Taken together, we hope these new tools make it easier to share with exactly who you want, and that the resulting experience is a lot clearer and a lot more fun.

Speech Recognition Today

Posted on: August 23rd, 2011 by Access Computer Technology

I’m currently reading Paul Allen‘s autobiography “Idea Man” and when I was in college I read Bill Gates‘ first autobiography. I remember a section in Gates’ book that talked about the beginning stages of Microsoft’s attempts at speech recognition. The program was nicknamed “Beach Wreck Ignition” because that’s how bad the system was — when you said “Speech Recognition” what the computer showed on the screen was “Beach Wreck Ignition.”

Speech recognition technology has gotten much better over the years. Mashable published an infographic by Medical Transcription that explains speech recognition technology and introduces some projects in development. Speech-recognition technology is making the world more accessible. Not only is it changing the way we use computers, but it is making our cellphones more useful and making our comes more connected.

Speech recognition still has a long ways to go, though. As Google will tell you, speech-recognition technology is challenging and complicated to implement. There are a lot of steps between you reciting a sentence and the computer or phone writing those words out on the screen.

To better explain the science and impact of automated speech recognition (ASR), Medical Transcription has created an infographic that goes through the technology behind ASR. It also explores some of the most interesting ASR projects in development.

Click here to see the infographic at Mashable.

How has speech recognition changed how you live and work? Let Access Computer Technology know in the comments.

White House Joins Foursquare

Posted on: August 16th, 2011 by Access Computer Technology
Ben Parr broke the story that the White House has joined the social networking site Foursquare. Here’s the article from Mashable.com:
Foursquare has just gained its highest-profile user yet: President Barack Obama.

“The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration,” The White House said on its blog. “There are over 10 million people already “checking in” around the world, and now you’ll be able to discover “tips” from the White House featuring the places President Obama has visited, what he did there, plus historical information and more.”

The White House says that it will be posting tips about the President’s visits around the country as he embarks on an economic bus tour across the Midwest. The White House will also be creating checkin locations for different presidential events. The White House posted its first tip on its page on Monday, revealing that the President delivered a speech in Cannon Falls, Minnesota, where he discussed ways to grow and strengthen the economy.

Obama joining Foursquare comes just hours after the geosocial network unveiled Tip Lists, a feature that lets users and brands bundle and curate their best tips into easy-to-follow lists. It seems that the White House will be using Tip Lists as a way to track the President’s visits across the country as he begins his campaign for reelection.

The addition of the President of the United States to Foursquare’s 10+ million users could be a watershed moment for the mobile service, especially as the 2012 campaign kicks into high gear. Expect a lot more people to join Foursquare very soon.

This story originally published on Mashable here.

Why Are They Still Printing the Yellow Pages?

Posted on: August 9th, 2011 by Access Computer Technology

When I walked into the office today, I started laughing. There sitting on a table was that thick yellow brick. It was the Yellow Pages.

We use “The Yellow Pages” as an example of old media — that thick book full of super thin yellow paper containing ads. Businesses from law firms to chiropractic clinics still pay expensive monthly fees to display their ads in the Yellow Pages even though most people waste little time in moving the Yellow Pages from their front porch to the recycle bin.

We use the Yellow Pages as an example of old media because that’s the old way of marketing. In the old days, there were not many choices for businesses that couldn’t afford park bench ads or billboards over the highway. And there was a time when the Yellow Pages were actually kept next to the house phone and used to look up numbers and decide which plumber to call for the leaky faucet. Today, Facebook pages, Google Ads, Twitter feeds & Yelp listings have replaced the Yellow Pages. New media advertising is inexpensive and has a much better return on investment (ROI).

Maybe we’ll keep that big yellow book around just as a reminder to clients of the marketing medium of a bygone era and how much more effective their marketing campaigns can be in the 21st century. Or maybe we’ll use it to prop open the door every once in a while.

Follow Access Social Media on Twitter at @accesscomputer and like us on Facebook

Why Your Business Needs Facebook Fans

Posted on: July 26th, 2011 by Access Computer Technology

The Single Most Powerful Reason To Get Facebook Fans
By Jon Rognerud (jonrognerud.com)

The number one reason for Facebook Fans Revealed
Lots of materials emerging on Facebook every day now. It’s exciting.

From setting up a new profile, optimization of Facebook for search engines (SEO), adding pictures, videos and how to communicate with your fans and ‘likers’. This also includes basic human (one-to-one) communication strategies, how to elicit better/more responses from your audience, how and where to share personal and business-centric information, tools to help you structure an optimal Facebook experience for yourself and others.

Of course, a profile is only part of the journey to Facebook success (defined broadly) for business success. You must also seriously take a look at how to setup and manage fan pages, including different ways to drive traffic there. That of course include paid advertising as well. It’s not uncommon to get traffic for 1c these days, depending on skill-level and marketplace positioning. Some markets, and in the B2B marketplaces, you may apply more of the ninja-like approach, but it’s still doable. Imagine targeting a specific company and/or officers.

However, everybody is focused on getting fans. That’s good, but do you really know why you need fans? What’s the most important reason to get fans to YOUR Facebook world?

It is clear that that while there are pros already doing well with Facebook, the vast majority does not. Different, valuable training programs are becoming available, but this will not useful if you don’t understand the reasons for doing it.

In a sense, it’s back to basics: have a plan in place, and don’t think of traffic or efforts as a one-time event.

Here are the common reasons for receiving Facebook likes/fans:

1) Social Credibility
If people come to your page, and many others have liked the page before them. They have a reason to do the same. It’s social proof. Testimonials and validation is key. People are real. You can see if your friend is a friend too – it’s like “hey, Bill has been here, I better do it too”…

2) Free Status Messages
When you post a message, it goes across the network of friends – and those impressions are free. You might pay for 20,000 impressions at $10.00 normally, but you get it for no cost (except your time). You can obviously scale this up. You get the idea. That’s exciting, but that’s not all.

3) Viral Marketing
People that get excited to share things on their own accord, and with their messages, URLs and pictures, and can be very compelling from both a Facebook and user experience. Things can move very fast.

These 3 above are great reasons, but still not the most important.

THE number one reason to get Facebook Fans:
When somebody fans your page – you can target them with a specific ad that reminds them that you are in business. Any time! And for a very low cost! They are already in your circle of “trust”, so to speak.

So, you get the benefit of hyper-targeting and the ability to display low cost ads, change messages (on pages) for events, seasons, special promotions, helpful training, etc. Imagine having 15-20,000 ads being shown for less than 10 bucks (marketplace and ninja-skills depending).

Facebook and Skype Team Up for Video Chat

Posted on: July 6th, 2011 by Access Computer Technology

I just had my first Facebook video chat. Think Skype inside the Facebook platform with your friends who are already connected to you on Facebook.

Google should take note that anyone who is on Facebook already and has a video camera, microphone and speakers hooked up can use Facebook Video Chat. That’s right, no invitations are needed.

This was just announced this afternoon via a joint press conference from Skype and Facebook. Here’s what William Fenton had to say about the new Facebook Video Chat on PC Magazine’s site:

Watch out Google+, the original social networking goliath isn’t about to get KO’d by some circles, hangouts, and sparks. Today Facebook announced asmarter sidebar, group chat, and integrated video conferencing. Some of it’s available today, and some of it’s on layaway—that is, unless you know how to join early. Here’s what you need to know about today’s announcements.

Smarter Sidebar and Group Chat
Last winter Facebook rolled out a new unified Message system that threaded together messages, chats, texts, and emails. Today they’re making itsmarter. You already have a sidebar that features your most frequent chat buddies; now it’ll scale to size of your browser window.

The other addition is group chat. When it comes to planning your next happy hour, Facebook won’t keep you thirsty. You can start with a conversation with one friend and bring more pals into the mix by clicking “Add Friends to Chat.” Facebook even archives the entire multi-threaded conversation in Messages.

Video Conferencing
We think Skype is great, but it’s only as useful as it is accessible. After Skype added some Facebook smarts to its popular video conferencing service, Facebook is repaying the favor by integrating Skype video calling directly into its Chat. This means that you have all your friends (or at least 750 million of them) corralled into one place. Because it’s built into Chat, the process is simple: Just as you’d initiate a new chat, click a friend’s name; when the window appears, click the new camera icon to initiate a video call. Of course, like any good announcement, it’s not available yet. However—and this is a big however—if you click over to this link you can get it now, though you will have to run a quick installer when you launch that first video conference.

Blogger and Picassa to Be Retired by Google

Posted on: July 6th, 2011 by Access Computer Technology

Ben Parr, writing for Mashable, explains that Google will retired its acquisitions of Blogger and Picassa and roll those features into Google+:

Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.

The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.

Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.

The move isn’t without precedent; Google acquired JotSpot in 2006 and rebranded it as Google Sites in 2008. In 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voice in 2009

Picasa and Blogger were also Google acquisitions, although both companies have been part of the Google empire for far longer. Picasa was acquired in 2004 and Blogger (co-founded by Evan Williams of Twitter) was acquired in 2003 and is one of the top 10 most visited websites in the world. Although the rebranding could upset some existing customers, it also gives Google the ability to completely integrate both services into Google+.

The transition from Picasa and Blogger to Google Photos and Google Blogs will occur “in a month to a month and a half,” we’ve been told. The date aligns with the likely public launch of Google+. Mashable has been told to expect the public debut of Google+ on or before July 31. The date is important because it’s the day all private Google Profiles will be deleted.

We believe Google doesn’t want to have private profiles after the public Google+ launch. Instead, the company is likely to encourage users who want more privacy to use Circles to curate their friend groups.

The brand unification effort will be the largest in company history — it’s never renamed a property as large as Blogger. The popular blog creation service has been receiving a lot of extra love recently. In March, Google announced that Blogger would receive a major overhaul. We doubt many people expected that the overhaul would include a rebranding, though.

Google+ makes perfect sense for Blogger and Picasa — they are both social products that improve as more people use them. It’s important to note that Google+ already has a photos feature, a product that we believe utilizes Picasa technology. It’s also important to note that Google+’s photo feature has no Picasa branding of any kind.

We’ve reached out to Google for comment but have not yet heard back.

Should Google Bring Google+ Out of Invite Only Stage?

Posted on: July 6th, 2011 by Access Computer Technology

When it comes to rolling out the next killer app, beta testing is one thing. There are many apps that remain in beta for a while until the company can iron out all the kinks and be notified of the bugs. Google’s Gmail was in beta for years. But Google’s process of rolling out new apps with invitations doesn’t work.

Remember when you needed an invite to get Google Wave? People were excited about Google Wave until they received their invite and saw what a failure it was. Now, Google is requiring an invite to be part of Google+. It’s a bad process. They should open it up to everyone, but keep it in beta.

PC Magazine’s Lance Ulanoff agrees. He writes, “Google+ will not become the social network it wants to be until Google lets everybody in. Open the doors, Google. Take the heat. It’s going to take some time to reach three quarters of a billion users. Google+ is only a week old, but I’m now on record demanding that the search engine giant open this remarkably polished social-networking playground to the masses.”

Continue reading Lance’s article here.

©2017 Access Computer Technology | 5657 W. Maple Rd., Suite B. West Bloomfield, MI 48322