When it comes to rolling out the next killer app, beta testing is one thing. There are many apps that remain in beta for a while until the company can iron out all the kinks and be notified of the bugs. Google’s Gmail was in beta for years. But Google’s process of rolling out new apps with invitations doesn’t work.
Remember when you needed an invite to get Google Wave? People were excited about Google Wave until they received their invite and saw what a failure it was. Now, Google is requiring an invite to be part of Google+. It’s a bad process. They should open it up to everyone, but keep it in beta.
PC Magazine’s Lance Ulanoff agrees. He writes, “Google+ will not become the social network it wants to be until Google lets everybody in. Open the doors, Google. Take the heat. It’s going to take some time to reach three quarters of a billion users. Google+ is only a week old, but I’m now on record demanding that the search engine giant open this remarkably polished social-networking playground to the masses.”
Continue reading Lance’s article here.