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Hidden Facebook Tricks

Posts Tagged ‘Social media’

Hidden Facebook Tricks

Posted on: November 9th, 2012 by Access Computer Technology

We loved this article about the five best hidden Facebook tricks from Aaron Couch over at MakeUseOf.com. With Facebook’s platform changing so frequently it’s hard to keep up with all the ins and outs of the killer app of the social media era. Thanks Aaron for revealing some great tips and tricks. Here’s what he has to say:

How much do you use Facebook? Every day? Would you consider yourself an expert? It’s true that we do spend a lot of time on Facebook, but surprisingly, a lot of users still don’t completely take advantage of all the features it has to offer.

Facebook-Tips
To help you make the most of your Facebook experience, I’m going to go into depth explaining the best hidden Facebook tricks currently available, such as forwarding messages, organizing contacts in lists, viewing your profile the way another contact sees it, joining and using groups specifically made for your college and its students, and controlling who sees what you’re tagged in by your friends.

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Putting Social Media to Work in the Health Care Industry

Posted on: July 20th, 2012 by Access Computer Technology

Guest post by Atara Lakritz, an intern in Access Computer’s summer internship program

Facebook is expected to pass the 1 billion user mark by mid-August of this year (the 12th, to be exact). Twitter users hit 100 million active users earlier this year. With each passing day, social media websites of all kinds are only gaining in popularity. Those users will always seek medical advice in one form or another.

Especially in the US, the doctor-patient relationship is of pressing value. So why not utilize social media to further the influence and important role doctors play in the lives of their patients? Access Computer specializes in social media marketing for Metro Detroit’s local medical community. While many physicians and dentists once thought Facebook and Twitter wouldn’t be able to help their practices, they now see the light. Contact Access today to learn how social media can help your medical or dental practice.

I recently read an interesting article about how more doctors are taking advantage of social media. Pamela Lewis Dolan at amednews writes:

Through social media, physicians can gain insight into what patients are willing to do to improve their health and what obstacles stand in their way, Kevin Abramson said in the PwC report. He is director of marketing planning for OptumHealth, a health management solutions company that is a subsidiary of UnitedHealth Group.

Chris Keating, a physical therapist who manages social media activities for Strive Physical Therapy and Sports Rehabilitation in New Jersey, said Strive’s social media activities give him an outlet to find out what services and events interest people. When he posts photos of an event Strive held in the community, he’ll ask Facebook followers what events, such as screenings for certain medical conditions, they would like to see. It’s a way to get the information you want in a conversational way, he said.

61% of patients say they trust information posted by physicians on social media.
Jessica Logan, social media and online content specialist for the University of California, San Diego Health Sciences marketing and communications department, said she sees a lot of trends developing on Twitter that could indicate a need in the community. For example, she said she has seen a lot of discussion on ulcerative colitis. From a social media content perspective, she knows the community could benefit from her posting more information about that topic. From a business perspective, the conversations could help guide product or service development efforts.

Although a small physician practice might not have the manpower to manage social media efforts, they are at an advantage when it comes to acting on information due to the smaller number of people making decisions. While it would be difficult for a large institution like UC San Diego to institute a program or specialized service immediately, a small practice has that flexibility.

Jason Hwang, MD, an internist and executive director of health care at the Innosight Institute, a San Francisco-based research organization focusing on education and health care, said social media could provide a new way of tracking population health. Tracking health trends is becoming increasingly popular, as many practices move toward medical home and shared savings models. It also could identify “hot spots” for disease outbreaks.

“A hospital or health system could engage social media to see what their patients are talking about and subsequently target those hot spots with certain therapies or interventions,” he said.

Improve customer service
How a physician practice or hospital responds to negative comments and complaints can carry equal or more weight than positive consumer engagement, according to the PwC report. Unlike customer service issues brought to a practice’s attention in a survey, complaints made on social media can be addressed — and often remedied — immediately, because there is an outlet for a dialogue.

Even though specific details should be kept offline, practices can respond in public with an apology and offer to correct the situation so that others can see action being taken. Logan said when other social media users see that a problem is being handled right away, they come to realize that customer service is taken seriously. It also gives the practice a chance to know about situations immediately so they are remedied and not exacerbated by an upset patient.

Gather feedback on medications
Jared Rhoads, senior research analyst with CSC’s Global Institute for Emerging Healthcare Practices, said feedback on therapies is one of the most valuable uses for social media — and possibly one of the easiest to facilitate.

“If 10,000 people start talking about a side effect of a drug, it won’t be that hard to find that out,” he said.

Trends on Twitter sometimes indicate medical needs in the community. Monitoring Twitter buzz surrounding a certain drug, for example, would offer great insight into how patients are reacting to it. Not only is information on side effects useful, but information on therapies that are working well is valuable to physicians, he said. There may be insight about a therapy the physician hasn’t tried, or an alternative therapy he learns about through patient interactions on social media.”

As the social media explosion continues, an increasing number of medical professionals will look to the social networks of Facebook, Twitter and Google Plus to help them communicate with patience and bolster their practices.

Facebook For Small Businesses

Posted on: May 23rd, 2012 by Access Computer Technology

Here’s a great post from Jason Mollica on the Social Fresh blog about how Facebook can help small businesses:

We’ve all heard that social media can help grow your business and brand, financially.

But say you are a Mom and Pop coffee shop in a small town.

Why would you want to use Facebook?

Why NOT?!
Small town businesses can use social media to grow their customer base. I work with these types of businesses and their owners often do not see the connection between social and more foot traffic.
Let’s be honest, there are still many businesses that recoil when they hear the words Facebook and Twitter.

These five tips can be effective when talking to any small business. What can social media do for them?

1. Helps a business re-think their marketing strategies

While advertising in a local newspaper is great, you are only reaching a small portion of your audience.
For example, you could spend upwards of $1,000 for just a half-page ad. Take the money you would spend in print and go global.
Granted small businesses may not have the money to hire a full-time social media manager. They could, however, be looking for a consultant to offer assistance.
Take Sweet Sixteen Cafe in Lockport, N.Y. They have a simple, but effective website and use their Facebook page to entice customers to come into the store.

2. Recommend a YouTube or Flickr page

I recently worked with a tourism group to allocate funds from unnecessary advertising into the purchase of a small HD video camera and a digital camera.
This allowed the group to take photos and video without spending thousands. It helped generate more business for the town and encouraged additional tourism dollars.
We established a YouTube page and will be putting more photos on Flickr. Giving potential visitors and customers an idea of who you are and what you stand for is key to personalizing the experience.
Who wouldn’t want to see a video of what your the area looks like during the holidays or showing a smiling customer enjoying something in your store?
If you keep at it, Youtube can also be a great search opportunity, helping potential customers find your business in a visual and engaging way.

3. Understanding the changing business climate can save money AND business

Not only do you need to understand what you are telling your clients, you need to understand their business.
We can tell prospective and current clients how the tools work, but if we don’t know how they will be effective for their business, what’s the point? In this economic climate, there is plenty of uncertainty.
We need to provide examples of certainty. The money saved now, can go a long way to turning a profit, as Lake Effect Ice Cream in Lockport, N.Y. has shown.

4. Give your business a personality

I have a small boutique inn as a client. You could read all the great amenities that they have on a website, but it has been Facebook that has allowed us to explain who they are and how they treat their customers.
Their followers regularly interact with them now, even telling them when they plan to come back. When a guest stays with them, they often mention how they feel part of the “Brookins experience” because of how the inn “talks” to them on Facebook. The return guest rate has gone up to nearly 95%.

5. Most importantly… it’s a perfect customer service tool

If that’s the one thing you can stress the most, do it. Businesses want to make sure their current customers are taken care of. Mom and Pop type-businesses aren’t any different. As a matter of fact, it probably means more.
Exceptional social media customer service, to go along with terrific in-person service, will go a long way to building social capital AND business success.
What are some tips you give small businesses for social success?

 Image source: BigStock.com Shopping carts and shoppers

Using Social Media Marketing to Extend Your Brand

Posted on: June 20th, 2011 by Access Computer Technology

Fox Business just published a great article today by “Woody” Woodward about the power of social media.

The Right Way to Use Social Media to Extend Your Brand

New York Rep. Anthony Weiner’s resignation last week proved the power of social media.

Nearly every day we get hit with some kind of social media misstep in celebrity culture, politics, and business that serves to both amuse and annoy us. Social media can be a powerful and incredibly cost-effective tool for reaching potential customers and supporters.

But here’s the problem: Many people don’t take the time to learn how to harness the power of social media for positive gain as opposed to negative, which can wreak havoc on their careers.

As a freelancer, independent consultant or small business owner, you can use social media to elevate your brand to actually compete with the major players. Social media is truly the great marketing equalizer. Think about the reach that both Lady Gaga and Justin Bieber have developed purely through their social media efforts.

Don’t just take my word for it, the popular site Social Media Examiner released its 2011 Social Media Marketing Industry Report and the numbers are astounding. They surveyed more than 3,300 marketers and found the following:

The No.1 advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages;
45% of people who’ve only invested 12 months or less in social media marketing reported they gained new partnerships;

“By spending as little six hours per week on social media efforts, 52% of marketers saw lead generation benefits.

So, what are you waiting for? If you haven’t done so already, it’s time to create your Facebook, Twitter and LinkedIn pages and get your brand rolling. Here are a few tips to get your social media campaign going:

1) Use Management Tools: Social media management tools like Hootsuite or TweetDeck are great ways to manage accounts and save precious time. These tools allow you to schedule posts in advance and automatically release them over the course of time. These tools make it easy to keep your followers up to date without being strapped behind a keyboard. Make sure to still throw in something unique on each page so people have a reason to follow more than of your social networking accounts.

2) Engage and Interact: You must engage your followers: start conversations with people, respond promptly to questions/comments and thank them when they spread the word about your brand. Don’t think of social media as a one-way street; after all, it is called “social” media. Help promote your followers by spreading the word about their businesses and/or accomplishments as well.

3) Provide Value: You have to make sure you deliver some sort of value to those who are going to take the time to follow you. This might mean coupons, articles related to your niche, new product information, company news, or even a contest. The key is not to spend all your time shamelessly self promoting; people don’t want to follow a bunch of ads. Keep your profiles fresh and updated to keep your followers coming back.

4) Start a Blog: A blog will keep customers up to date with the day-to-day affairs of your company. Use it to give your company personality and boost your search engine optimization (SEO). Hire a part-time blogger if necessary–it’ll be worth the extra expense.

5) Set Goals: If you want to see results, you have to measure. This might be how much you want your Web traffic to increase, how many followers you want in six months, etc. Remember that meeting your goals might take months or even years, but the return on time investment is high if you are smart about how you use your time.

If you ever feel stuck, check out companies like yours that have successful social media campaigns. Observe what they are doing to grow their base. Which tactics are working? Which aren’t? Also, keep yourself up to date on current trends and strategies in social media marketing through sites like Mashable and Social Media Examiner.

Michael “Dr. Woody” Woodward, PhD is a CEC certified executive coach trained in organizational psychology. Dr. Woody is author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy and is the founder of Human Capital Integrated (HCI), a firm focused on management and leadership development. Dr. Woody also sits on the advisory board of the Florida International University Center for Leadership.Follow Dr. Woody on Twitter and Facebook

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